Lighter Promotions

Advertising on lighters is a powerful route to market. The average lighter is purchased for 99p and last the owner as long as 90 days, they are taken from pub tables and passed around from friend to friend. Our research has found that a lighter can easily have 11 owners in its life time meaning your logo or message is being viewed repeatedly by many people.

Lighter campaigns historically have seen substantial returns for advertisers and it has been a very cost effective way to reach a large cross section of your audience.

We currently supply over a 1000 independent retailers who are selling our FREE lighters. They are making 100% profit on all the lighters they are selling. Some of the retailers give them away and we’ve found that this increases our distribution by 350%; this is good for the retailer and GREAT for the advertiser.

Our retailers must adhere to our terms and conditions and our online sales team, continuously monitor the number of lighters being requested by our retailers, ensuring they are being used appropriately and effectively.
Why Does it Work?

Cigarette lighters are always displayed in prominent positions, generally around the till area, the busiest part of the news agents.

Cigarette lighters are passed between a several people on a regular basis during each day.

When a person uses the cigarette lighter, your logo will always be in the person’s direct line of vision when igniting.

For example Zippo, Ronson and Bic are all household names even to those who do not smoke.
Lighter Promotion Advertiser Logo Slanted

• Minimal Costs
• Nationwide Exposure
• Rapid ROI